Since the fifties none of Durkee-Mower's innovations have been as extensive as building a new factory, but there have been many changes to improve the package, improve efficiency and reduce costs, all designed to make a good product better and less expensive. A new economy sized 13 ounce jar was introduced in 1965. In 1966 a new high ceiling warehouse was built allowing for the use of high stacking fork trucks. Palletized loading and unloading of trailers greatly reduced breakage and lessened the time required by one quarter. In 1969 they pioneered in the use of plastic food containers by offering a one pound size. The new plastic jar took ideas behind the 7 1/5 ounce jar a few steps further. The mouth is much wider and the straight sided walls taper slightly allowing for easy access to the contents. The lid snaps on easily and provides a specially designed three surface air tight seal. And because it can survive temperature changes from freezing to boiling, it's even better for storing leftovers. Because it is lightweight and stackable it cuts down on warehousing and shipping costs.

Durkee-Mower continues to market new uses for Marshmallow Fluff and in 1966 co-promoted a new "Marshmallow Treat" © recipe with the Kellogg's Company ® utilizing their Rice Krispies ® cereal product and Marshmallow Fluff. The recipe is easy to make, fun to modify by adding small nut pieces, chocolate pieces, dried fruit, sun flower seeds, and other cereal. It presents an opportunity to share quality time by making it with your children and continues to be a favorite. The recipe can be found under Fluff Recipes.

More recently, Durkee-Mower developed an easy to make cheesecake recipe, "Lynne's Cheesecake". It has also become a favorite, and can be varied to your liking with different pie crusts, flavorings, and fruit toppings.

Business continues to expand with the recent growth of our young school-aged population wishing to enjoy Fluff the same way their parents and grandparents did before them. Additionally, Fluff is now enjoyed in Canada, the UK, France, Germany, Holland, Israel, south Africa, Belgium, and the UAE. Although Fluff enjoys wide distribution in the United States, there are still a few places where we are not located. If you happen to live in such a place, or cannot find Fluff locally, it may be ordered directly from our factory using the Order Form located in this site.